- Three way link exchange
Three-Way link exchange is a cultivated term used to describe
a type of Link Exchange process
in which, three sites are involved
in a series of three one way links between them. This is usually
done when you own two
websites (A) and (B), and you
link your website (A), to your
link partners site(C), while in
return, your link partner links
his website(C) to your site
(B). It means that site (A) is
linking to site (C) and in return,
site (C) is linking to site (B).
This type of Link Exchange has
an added benefit of acting like a
One Way Link Exchange, which
is given a lot of weightage by the search engines, today. And is the best way to increase the Page
Rank of a new website you are trying to promote.
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- Reciprocal Link Exchange
The term reciprocal, itself
conveys the meaning for this one. Also known as a Two Way Link Exchange process, Reciprocal
link building process can be described as a process in which, your site links to your link
partners’ site and his site links
back to yours. This type of Link
Exchange process contains more weightage when the sites you are linking with, are related to the
theme of your website.
This is mostly for the reason that there is a much better opportunity
of your products or services
gaining popularity through
the visitors which come to
your site through a link on
a related website, and
are therefore more targeted.
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